Sakanaction’s Ichiro Yamaguchi has been appointed as Shokz’s brand ambassador! Shokz Japan Co., Ltd. press release to co-produce “OpenFit 2+ Ichiro Yamaguchi Model” in limited quantities

Shokz Japan Co., Ltd., a manufacturer of open-ear earphones that provides a new audio experience, is pleased to announce that Mr. Ichiro Yamaguchi of Sakanaction, who is active as a musician, has been appointed as the brand ambassador of Shokz Japan.

 

To commemorate this appointment, under the supervision of Ichiro Yamaguchi, we have jointly produced the “OpenFit 2+ Ichiro Yamaguchi Model”, which incorporates our unique perspective and worldview to the point of forgetting it.

Additionally, as the first collaboration commemorative project, we will be running a giveaway campaign where you can win items signed by Ichiro Yamaguchi. Furthermore, as a second step, we will develop the project in stages, such as by lottery selling a special box of 300 limited sets containing the same model.

Yamaguchi, who made his major debut with Sakanaction in 2007, has always continued to explore new expressions and possibilities while taking music seriously.

Even before becoming a brand ambassador, Mr. Yamaguchi has been using Shokz open-ear earphones as his daily companion from morning until night, and sometimes until the moment he falls asleep.

First of all, Shokz has decided to welcome Mr. Yamaguchi as a brand ambassador, empathizing with Mr. Yamaguchi’s challenging attitude and deep understanding of the new value of open years.

Shokz will be developing a collaboration commemorative project to welcome Ichiro Yamaguchi as a brand ambassador. This project will implement the following three final steps in stages.

first bullet

Campaign to give away goods signed by Ichiro Yamaguchi

Second edition

Limited special box lottery sale (limited to 300 sets worldwide)

Third edition

“OpenFit 2+ Ichiro Yamaguchi model” general sale

This project is unique in that it goes beyond an unconscious campaign and product launch, and reflects Yamaguchi’s background and values ​​to the limits of product design and visual expression.

As a special feature, this collaboration model, “OpenFit 2+ Ichiro Yamaguchi Model”, has a special design inside the earphone case.

“There’s no going back. It’s just something that’s going to happen.”

Engraved with the message (not to return to the original, but to become new)These words symbolize a new determination that Yamaguchi has been thinking about while restarting his activities as Sakanaction after a period of medical treatment.

It was also adopted as a design motif.Numbering “0106” is “ichi (1), low (6)”It is a play on words that symbolizes Mr. Yamaguchi’s pronunciation, and it is an element that gives a sense of playfulness.

In the limited special box,The design was handled by Naomi Hirabayashi, who does various designs related to Sakanaction.Accented with a black rubber strap, it has a carefully considered appearance. Additionally, the top of the box was engraved with “0106-XXX”Collector’s specification with a hologram number sticker attached and a unique number in the worldThat’s what I mean.

[Collaboration commemorative project schedule details]

Period: February 25, 2026 (Wednesday) 10:00 to March 1, 2026 (Sunday) 23:59

【prize】

Prize A: Signed Ichiro Yamaguchi limited special box x 3

Prize B: Autographed OpenFit 2+ Ichiro Yamaguchi model x5

Prize C: Shokz points 1,000pt

Prize D: Shokz points 500pt

Reception period: February 25, 2026 (Wednesday) 10:00 to March 1, 2026 (Sunday) 23:59

Winner announcement: March 2, 2026 (Monday)

Shipping: sequentially after March 3, 2026 (Tuesday)

*Payment method: Credit card only (payment will be confirmed only if you win)

Release: Limited quantity sales start from 0:00 on Tuesday, March 3, 2026

This product is a limited collaboration model based on Shokz’s open-ear earphones “OpenFit 2+” that reflects Yamaguchi’s unique aesthetics and story throughout. Based on the concept of “putting meaning into invisible places,” we paid particular attention to the details of the product, creating a product that will be memorable not only for fans but also for everyday users. Onami Hirabayashi was also in charge of the design of this product.

This model is scheduled to go on general sale in limited quantities on March 3rd (Tuesday) at 0:00 (after the limited special box lottery sale ends) on the official website and sales channels including each retailer.
*Items will be released after the lottery sale ends.

【Features】

Inside the earphone case,

It is engraved with the message, “There is no going back, only becoming what is to come.” (Not going back, but becoming new).
These words are a phrase that symbolizes the new determination that Yamaguchi came up with while restarting his activities as Sakanaction after a period of recuperation from depression, and are also a message that symbolizes this collaboration.

On the earphone itself, it reads “ichi (1), ro (6) -”, which is a playful word play that is typical of him. At first glance, it looks like an inorganic industrial product, but it is imbued with a responsibility to “deliver something with my name on it” and a secret message to the fans.

[Product image]

(Left) Package (Middle) Earphone case with motto (Right) Earphone body with “0106” numbering

In this collaboration, we designed not only the product but also the entire experience as a single work. Under the supervision of Ichiro Yamaguchi, we have prepared a limited edition special box designed from scratch for this project, from box design to packaging configuration.

This box has a hologram number sticker engraved with “0106-XXX”. Each of the 300 sets from around the world is given a different number, making it a collector’s item that can be enjoyed as a one-of-a-kind special box.

■Limited special box|Contents

・OpenFit 2+ Ichiro Yamaguchi model

・Ichiro Yamaguchi acrylic card & drawstring pouch

・Spring mini pouch (for earphone case storage)

◎Box design

The limited edition special box was designed by Naomi Hirabayashi, who has created various designs related to Sakanaction, including the jacket artwork for Sakanaction’s songs “Kaiju” and “Iranai” released in 2025.

◎Numbered hologram sticker

A hologram number sticker of “0106-XXX” is attached to the upper right corner of the gift box (example: 0106-001, 0106-002…). This is a special box that has only one number in the world and can only be obtained through this project.

Major debut in 2007 as Sakanaction.

Centered on highly literary lyrics and folky melodies full of nostalgia, it has changed from a band format to a club music style.

They are a rock band with a unique style that takes a free approach.

Their songs, which have a wide variety of acceptability, receive high praise every time they are released.

Movie “Bakuman.” ”, and became the first rock band to win the Best Music Award at the 39th Japan Academy Awards.

The song “Kaiju” released in 2025 (the theme song for the anime “Chi. – About Earth’s Movement -“) is a big appeal.

In February 2026, the latest song “I don’t need” will be released. Following “Kaiju”, it is also at the top of various music distribution charts.

We are an audio brand that provides high-quality audio experiences based on our unique sound technology. We continue to develop products that can be used in a wide range of situations, from everyday life to sports, while expanding the value of being able to enjoy music while listening to it while recognizing surrounding sounds.

Company name: Shokz Japan Co., Ltd.
Head Office: Room 14-2-301, Ueno 3-chome, Taito-ku, Tokyo
Representative: Chen Qian

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