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Diving overview:
- Walmart is preparing to launch a new cross-border shipping program called Walmart Export in early 2026 for sellers who use third-party fulfillment services, according to an email to sellers. Shared by shipping software provider GeekSeller.
- The service will allow eligible Walmart Fulfillment Services items to be shipped from the U.S. to shoppers in Mexico and Canada, with more countries to be added over time, according to the email. Eligible items will be automatically enrolled in the new program, and Walmart will handle picking, packing, and shipping for the seller, just like shipping for other Walmart fulfillment services.
- “Walmart is currently testing new marketplace features that leverage our fulfillment and logistics network to enable U.S. marketplace sellers to reach customers who shop across borders,” a company spokesperson said in an email to Supply Chain Dive. “These capabilities should integrate the right import solutions into the customer experience and expand seamless access to our broad assortment.”
Dive Insight:
Walmart Exports aims to expand its third-party seller customer base with Walmart Fulfillment Services, which currently only ships orders to U.S. addresses. According to the company website. The retailer aims to “be the best in the world” when it comes to customer satisfaction, said EVP and CFO John David Rainey. Speaking at a Morgan Stanley conference. In December.
“Again, it’s like if you’re a Walmart salesperson, if you’re not using; [Walmart Fulfillment Services]you’re using this the wrong way,” Rainey said.
Third-party sellers are a key element of Walmart’s e-commerce strategy, Rainey said, as they allow the retailer to offer customers a broader selection of products, especially in categories such as autos, toys, electronics and apparel. At the November financial results conference.
The new program will add another wrinkle to the retailer’s ongoing competition with e-commerce giant Amazon. FBA Export Program We handle international order processing and shipping to customers in other countries.
Walmart has steadily built up international logistics services for sellers in recent years, including Walmart Cross Border. This import service allows sellers to book ocean freight shipments from ports in China and Vietnam to the United States.