Jimmy Choo has announced its spring 2026 men’s campaign. The luxury shoe brand has tapped a trio of cultural innovators to star in the campaign, including Motofumi “Poggy” Motofumi Ogi, Teppei Kojima, and Devon Turnbull, aka Ojas, who will debut some of the collection’s designs.

The campaign was shot on location in Japan and aims to celebrate the individuality, creativity and personal style of each cultural curator. The brand says its creators embody that spirit. Jimmy Choo Male: insightful, expressive, and rooted in the awareness of materiality.

This campaign sets the tone for the Spring 2026 collection, which is all about blending. Jimmy Choocombines a timeless classic design with contemporary lenses. The design features contemporary proportions and innovative finishes, putting a twist on the brand’s traditional men’s silhouettes. Their goal is to combine traditional British shoemaking with Japanese tailoring sensibilities.

A fashion curator and Dia Volo founder, Pogi helped shape the collection itself and formalized his role as Jimmy Choo’s style curator. He will work alongside creative director Sandra Choi on the men’s side of the brand.

“This Jimmy Choo menswear collection celebrates the soul of the brand: our roots in craft and our role in shaping modern culture,” Choi said in a statement. “I wanted a men’s wardrobe that combined tradition and current, with pieces shaped by Jimmy Choo’s signature craftsmanship and construction expertise, but with a twist on classic men’s style.”

“Through continued conversations with Pogi, the perspective of the collection has been further strengthened and feels fully here and now,” Choi added of their partnership. “It’s a heritage and it’s being updated.”

Appearing in the campaign wearing a brown Rowan Brogue Derby, Pogi shared her long history with the brand and expressed her plans and excitement for her new role. “When Jimmy Choo first launched their men’s line, I helped buy the collection in my previous role as a buyer,” Poggi said.

“I’m really excited to have the opportunity to collaborate with Jimmy Choo again in 2021 with artist Eric Hayes, and to become more involved as a curator of men’s style. I’ve always loved putting a playful spin on classic men’s styles, and I’m excited to work with Sandra and her team to help shape a new vision for the men’s collection.”

Turnbull, a Brooklyn-based artist and audio engineer, has built a following around his handcrafted audio systems and sculptural works of art. His passions also include fashion and streetwear, and his collections reflect a multidisciplinary sense of craftsmanship. He appeared in the campaign wearing black buff fringe loafers.

Kojima modeled brown Rowan Derby boots for the campaign. Crafted from waxed calf leather, this lace-up style is also available in black. Mr. Kojima, founder of Tradman’s Bonsai, is a bonsai grower and craftsman who reinterprets the centuries-old art of bonsai for a new generation. His meticulousness in bridging tradition and reinvention is consistent with the season’s focus on modernizing timeless forms.

The men’s collection includes sneakers such as the Diamond X II and Diamond Flex.
Collapsible heels, Shenton espadrilles and cove sandals will also be available. It also features accessories such as the Bar Holdall Biker Leather Bag and Bar Vertical Tote. The collection is currently available on the Jimmy Choo website.