The story behind Bad Bunny’s ZARA outfit at the 2026 Super Bowl — including that “64” jersey

Sunday night, Puerto Rican superstar bad bunny headlined the halftime show of 2026 super bowl— and as expected, he did it in a very memorable way.

“[The show] It’s going to be fun and easy,” the star teased during an NFL press conference earlier in the week. [dancing]” And indeed, after opening his 13-minute set with the song “Tití Me Preguntó,” Bad Bunny turned the event at Levi’s Stadium into a huge celebration.

His expression matched the light-hearted but heightened sensibility of the night. Always create one bold fashion choicesfor Sunday’s big game, he opted for a simple look designed by Zara. Styled by Benito’s frequent collaborators Storm Pablo and Marvin Douglas Linares, Benito’s attire includes a collared shirt and tie, a sports-inspired jersey with his family name Ocasio and number 64, chinos, and sneakers, all in neutral shades of cream to avoid team bias. (What does the number 64 mean? Fans guess 1964 was the year his mother, Risoli Ocasio, was born. ) Late in the evening, he layered with a double-breasted blazer in the same shade.

Bad Bunny were the first halftime headliner to perform their entire set in Spanish, and Spain-based retailer Zara became a meaningful (if somewhat unexpected) collaborator for the occasion. “It was a great show,” the brand said in a statement. “Benito gave a memorable performance, the costumes are amazing.” It was the first time Zara had used such a large cast. They also costumed his backup dancers, band, and orchestra.

Photo: Getty Images

As for accessories, Bad Bunny wore matching cream-colored gloves and an Audemars Piguet Royal Oak timepiece. (The gorgeous 37mm watch had an 18K yellow gold case and a malachite stone dial.) When it comes to shoes, he wears his “Bad Bo 1.0” Sneakers in collaboration with Adidas drop today.

And Bad Bunny’s minimal look wasn’t the only surprise of the night. The performers, whose set also included renditions of “Yo Pereo Sola,” “Safaela,” “Baile Inorvidable” and “Nue Vayor,” were joined on the field by special guests such as Ricky Martin and Lady Gaga (the latter sang a solo version of the Grammy-winning Bruno Mars duet “Die With a Smile”). There were also special appearances by prominent Latinos and Latinos, including: Tonitaowner of Caribbean Social Club in New York.

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