ALDI will be handing out supermarket coupons to new parents every week next year to help moms and dads hit by the soaring prices of baby essentials.
The supermarket giant is bringing back its Mamia New Parents Fund for a second year, giving one family a £100 Aldi voucher every week throughout 2026.
A total of £5,200 will be donated and will be used for diapers, wipes, baby food, toiletries and more.
The giveaway follows huge demand last year when thousands of parents applied to the scheme.
It comes as new figures reveal nearly one in five parents say nappies are one of their biggest unexpected expenses after having a baby.
Aldi’s own data shows parents can save up to £380 in their baby’s first year just by switching from a big name brand to the company’s Mamia nappies.
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Mamia’s range includes diapers, wipes, baby food and toiletries, all tested to the same standards as branded alternatives, yet sold at a fraction of the price.
The supermarket says it wants to help parents earn more money at a time when families are under pressure due to increased household spending.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We know that welcoming a baby brings immense joy, but it can also present unexpected financial challenges at a time when every penny is precious.
“The response to last year’s fund showed how much parents value this support, with thousands of people applying.
“That is why we are reviving the Mamia New Parents Fund in 2026 to continue providing families with assistance with daily necessities.”
The retailer was recently named ‘Supermarket of the Year’ by Mother & Baby magazine, cementing its popularity among families.
New parents can apply by emailing their supermarket entry with a receipt showing they have recently purchased Mamia.
One family will be chosen every week in 2026 to receive a £100 Aldi voucher redeemable at any UK store.