apple It was an unusually busy week. There was no need for a keynote speech.

In a rapid-fire press release, the Cupertino company announced a new iPhone, a refreshed MacBook Air, a new MacBook Pro, two new desktop displays, and the chip that powers them all. Mashable got a brief hands-on experience with the device and will be doing a full review soon.

If you’re looking for an overview, here’s a closer look at all the major products Apple has announced. More importantly, here’s what you need to know about each product.

iPhone17e

iPhone 17eis built around Apple’s latest generation A19 chip, announced on March 2nd. This is the same processor that powers the flagship iPhone 17 lineup. It’s also adding C1X, a next-generation cellular modem that the company says is roughly twice as fast as the iPhone 16e’s modem.

The 17e’s 6.1-inch Super Retina XDR display features Ceramic Shield 2, which Apple says is three times more scratch resistant than the previous generation.

The 17e’s camera system has been completely revamped with a 48MP Fusion lens, which Apple says works like two cameras in one, offering a standard wide-angle plus a 2x telephoto crop for optical quality. Portrait mode has been improved with a smarter image pipeline that can automatically detect people, dogs, and cats and save depth data in the background. Therefore, you can apply bokeh after the fact.

Most consumer-friendly change: iPhone 17e ships with MagSafe, Apple’s magnetic wireless charging ecosystem, supporting up to 15W. The iPhone 16e tops out at 7.5W, which is above standard Qi. Baseline storage is also doubled to 256 GB for the same starting price of $599.

The iPhone 17e comes in black, white, and a new soft pink color. Pre-orders will begin on March 4th. The phone will be officially available on March 11th.

MacBook Air with M5

apple has been refreshed MacBook Air laptop with M5 chip. The company says the result is up to 4x faster AI tasks than the M4-equipped MacBook Air and up to 9.5x faster than the M1 model. The new chip features a 10-core CPU and 10-core GPU, with a neural accelerator built into each core.

Storage also receives a meaningful upgrade. The new MacBook Air starts at 512GB, double the previous standard, and for the first time can be configured up to 4TB. Apple claims the new SSD also delivers twice the read/write speeds of the M4 MacBook Air.

The new Apple N1 wireless chip brings Wi-Fi 7 and Bluetooth 6 to the Air for improved performance and reliability. Battery life remains the same, with up to 18 hours of use on a single charge. The design (fanless aluminum chassis with 13-inch and 15-inch options) also remains unchanged. You can choose from sky blue, midnight, starlight, and silver colors.

The 13-inch MacBook Air with M5 starts at $1,099 ($999 for education). Prices start at $1,299 for the 15-inch ($1,199 for education). Pre-orders will begin on March 4th and laptops will ship on March 11th.

MacBook Neo

Apple also announced the MacBook Neo, an all-new entry-level laptop starting at $599. $499 for students and educators — the company’s most affordable Mac ever.

This 13-inch machine is powered by Apple’s A18 Pro chip, the same processor found in the iPhone 16 Pro lineup, and is paired with 8GB of unified memory that can’t be upgraded. It features a Liquid Retina display, up to 16 hours of battery life, and comes in four colors: Blush, Indigo, Silver, and Citrus.

But as Mashable’s Stan Schroeder Listed in the initial specification breakdownlower prices come with trade-offs. Touch ID costs $100 extra, the battery is much smaller than the one in the MacBook Air, and potential buyers who need more than 8GB of RAM are out of luck. MacBook Neo is available for pre-order now and will ship on March 11th.

MacBook Pro with M5 Pro and M5 Max

New 14-inch and 16-inch MacBook Pro models According to Apple, the M5 Pro and M5 Max deliver up to 4x the AI ​​performance of the M4 Pro and M4 Max, and up to 8x the AI ​​performance of M1-era models. Both chips are built on a new Fusion Architecture that combines two dies into a single system-on-a-chip, which Apple says enables performance improvements not possible with traditional single-die designs.

MacBook Pro with M5 Pro is aimed at data modelers, sound designers, and complex coders. It combines up to 18 cores of CPU and up to 20 cores of GPU, and supports up to 64GB of unified memory. M5 Max has double the GPU with up to 40 cores and up to 128 GB of unified memory. Apple says this number significantly increases the token generation speed for locally running large-scale language models (LLMs).

Storage starts at 1 TB for the M5 Pro model and 2 TB for the M5 Max. Apple says the SSD speed has been nearly doubled compared to the previous generation, reaching read/write speeds of up to 14.5GB/s. The MacBook Pro also adds an N1 chip for Wi-Fi 7 and Bluetooth 6, and comes with three Thunderbolt 5 ports. Battery life is rated at up to 24 hours.

The 14-inch MacBook Pro with M5 Pro starts at $2,199. Prices for the 16-inch version start at $2,699. Pricing for M5 Max configurations starts at $3,599 for the 14-inch model and $3,899 for the 16-inch model.

All models are available in space black and silver color variations. Reservations accepted starting March 4th; Available from March 11th.

iPad Air M4

Apple also refreshed iPad Air lineupIt’s powered by an M4 chip with 12GB of unified memory, a 50% increase over the previous generation. The tablet comes in 11-inch and 13-inch sizes, and Apple says it delivers up to 30% faster performance than the M3 model and more than twice as fast as the M1 version.

Both the N1 wireless chip for Wi-Fi 7 and the C1X cellular modem make their iPad debut here, and Apple claims the latter reduces modem power consumption by about 30% compared to the M3 model.

Prices remain unchanged at $599 for the 11-inch Wi-Fi model and $799 for the 13-inch. Pre-orders will begin on March 4th. Usage will start from March 11th.

Studio Display and Studio Display XDR

Apple has announced a revamp of its external display lineup. Introducing both the new Studio Display and the all-new Studio Display XDR. Studio displays receive a notable upgrade in the form of Thunderbolt 5 connectivity (two ports that support daisy-chaining up to four displays). The new 12MP Center Stage camera also includes support for Desk View, which simultaneously displays a top-down view of the caller and their workspace.

The core display panel remains a 600-nit 27-inch 5K Retina panel with P3 wide color.

Studio Display XDR is an even bigger story. Apple is positioning this as an alternative to the Pro Display XDR at a significantly lower price. It features the same 27-inch 5K Retina canvas, but with a mini-LED backlighting system with over 2,000 local dimming zones, up to 2,000 nits of peak HDR brightness, a 1,000,000:1 contrast ratio, and a 120Hz refresh rate with adaptive sync.

Alongside P3, the XDR display adds support for the Adobe RGB color gamut and introduces new DICOM medical image presets (pending FDA clearance) aimed at radiologists who want to use the display for diagnostic work.

Prices for the new Studio Display with tilt-adjustable stand start at $1,599. Studio Display XDR with tilt and height adjustable stand starts at $3,299. That’s $2,700 cheaper than the original Pro Display XDR at launch.

Like all other products on Apple’s list, pre-orders for the display will begin on March 4th and will be available on March 11th.