Apple’s AI-powered Safari browser revamp may be slower than expected

In the new report, Mark Garman of BloombergApple’s big plan to reinvent the Safari web browser appears to have hit a bit of a speed bump. We were hoping for a major AI-powered overhaul to change Apple’s proprietary browser, but some of that work has recently been put on hold as the company shifts its focus to fixing Siri first.

What happened to the new Safari?

Last year, we had the following wind: A very ambitious upgrade to Safari Then it will become more than just a window to the Internet. The goal was to build an “AI-age” browser that could compete with new smart search tools. However, due to recent leadership changes in Apple’s AI division, development of these features is currently paused. The project isn’t dead, but it’s definitely on the back burner while Apple focuses on a new partnership with Google to improve Siri.

Gurman reports that several rumored features are currently stalled, including a “World Knowledge” engine meant to compete with ChatGPT and tools designed to check the credibility of websites and fact-check information across a variety of sources. Apple also considered putting separate AI chatbots directly within Safari and other apps (like Music and Health), but those plans have been scaled back.

These delays are likely the result of widely publicized issues. Struggling with AI-generated summaries (He made occasional mistakes with news alerts.) And there was a desire to make sure the new Siri project, codenamed “Campos,” got the company’s attention.

Safari is not a priority at this time

This is important because it strongly suggests that Apple is currently in triage mode. Rather than trying to add AI to all of its apps at once, the company seems to have realized that Siri is the most important piece of the puzzle right now. By pausing work on Safari, Apple can move some of its best engineers to help with the Campos project. A major Siri upgrade coming later this year.

For us users, this may mean that Safari may look and feel a little longer. Meanwhile, competitors are launching browsers that can summarize articles and instantly search data by deeply integrating AI features. But for now, Apple wants to offer a working digital assistant rather than a browser with a few extra features.

first things first

It’s a little disappointing to see Safari stagnant, but this is probably the best direction. After last year’s whole AI overview fiasco, it’s probably a good thing that Apple took a breather to get the technology right.

I think this is the right decision. For people who use Safari (and let’s be honest, not all Apple users), Safari is just a tool for accessing websites. But Siri is something that many Apple users interact with every day, and is arguably the most criticized Apple feature, so it can’t afford to remain mediocre any longer.

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