Bentley is Continental GT Super Sports” It goes far beyond traditional automotive media.
From February 5th, the newly launched Supersport will join the 10th Bentley model in CSR2, the global mobile racing game with millions of active players.
Games as a marketing gateway
The move signals a deliberate strategic shift for the premium brand. Rather than relying solely on traditional launch events and automotive media, Bentley is focusing on gaming platforms where a globally distributed younger audience already spends their time. Developed by Zynga and Take-Two Interactive, CSR2 offers surreal drag racing on mobile devices and has built one of the most active communities in mobile gaming.
The in-game SuperSport features five customization themes that reflect the aesthetics of nature, including azure skies and cream and cyan snowstorms. Mirroring Bentley’s real-world configurator experience creates subtle brand consistency, allowing even virtual buyers to feel the luxury brand’s attention to detail.
car close up
CSR2 players will have the chance to race in the specific Bentley Supersport No. 199 car featured in the Bentley movie Full Send, filmed with motosport athlete Travis Pastrana in January of this year.
The film used gymkhana-style driving and factory drifting to demonstrate what a 490kW, rear-wheel drive, and sub-2000kg chassis can actually achieve when unleashed on tarmac.
In fact, only 500 Supersport Coupes will be built. It’s already sold out. Production will begin in the fourth quarter of 2026, with deliveries beginning in early 2027. Rarity is part of the appeal, and CSR2’s limited-time events (February 5th to 12th) add a sense of urgency to the game’s story.
why is this important
Luxury automakers have long struggled with generational appeal. Gaming partnerships avoid that problem. A 16-year-old CSR2 player may not be able to afford a real Bentley, but experiencing supersport performance virtually – customizing, competing, and seeing real-world specifications – builds an early affinity and admiration for the brand.
A few years later, when its players have disposable income, Bentley has already established its presence in the entertainment ecosystem.