Willowbrook, Illinois – Club Champion, the nation’s leading premium club fitting and fabrication company, is helping golfers upgrade their bags this month. For a limited time, Club Champion is offering a 50% bonus on all club trade-ins. This promotion runs at all Club Champion locations until February 28, 2026, and is powered by Club Champion’s trade-in partner Next Round.
February is the ideal time for golfers to trade in their old clubs and invest the added value in new, custom-fit equipment, as major golf brands release their latest equipment for the season. From drivers and irons to wedges and putters, Club Champion’s 2026 releases are now in stores and ready for testing and fitting by expert clubfitters using industry-leading technology.
“We are always looking for ways to give golfers access to the best equipment for their game,” said Club Champion founder Nick Sherburne. “With Trade In Month, we not only give them a great incentive to upgrade, but we also ensure that they leave in the best shape possible for their game.”
Throughout February, golfers can exchange their old clubs for Club Champion Credits that can be used toward the purchase of new equipment. Golfers must schedule a fitting to take advantage of this offer. Club Champion’s master fitters will assess the value of your club after the fitting and apply that value (plus a 50% bonus) as a credit to your order. This offer is the perfect opportunity for golfers of all skill levels to upgrade their gear and take advantage of Club Champion’s customized fitting experience.
Steve Stoloff, Founder and CEO of Next Round, said: “This program helps golfers unlock more value at the point of sale while continuing to enjoy high-quality equipment. And this is just the beginning of how trade-ins will drive customer experience and growth in the golf industry.”
Club Champion specializes in brand-agnostic, data-driven fitting and provides access to over 65,000 club and shaft combinations, ensuring every golfer finds the perfect setup. Every club is custom-made to exact specifications and backed by Club Champion’s Perfect Fit Guarantee for precision and performance.
In addition to enhanced trade-in bonuses, Club Champion is offering a full bag fitting for $100 on custom club purchases and $50 on all other club fittings (conditions apply, see site for details). Whether you’re an avid golfer or a casual player, custom-fit clubs may be just what you need to take your game to the next level. Don’t miss out on Club Champion’s February 50% bonus trade-in month! For more information, visit: clubchampion.com.
About Club Champion
Club Champion is the world’s most recognized provider of custom club fitting and construction services. Founded in 2010, we currently have over 150 Club Champion locations around the world, including studios in Canada, the UK and Australia. Each U.S. studio provides golfers with access to more than 65 brands and more than 65,000 striking head and shaft combinations. Club Champion has cemented its leadership position in the industry through comprehensive tour-level fitting, unparalleled club construction, and use of best-in-class technology. The company is headquartered in Willowbrook, Illinois and employs more than 400 people, including hundreds of the world’s most highly trained master fitters. For more information about Club Champion, visit clubchampion.com.
About the next round
Next Round is the industry-leading trade-in and resale platform supporting over 800 of America’s most exclusive private clubs, off-course retailers, and club fitters. Next Round helps partners extend the lifecycle of quality golf equipment while engaging with members and customers through custom trade-in solutions built for convenience and value. The company is proud of First Tee, which has raised over $200,000 to date through events and community programs.