Many of the world’s leaders are well aware of how tennis must adapt and grow in an increasingly competitive sports market.

As other sports have shown a more human side to their athletes, with the F1 documentary Drive To Survive regularly touted as a milestone, tennis has started to think more creatively.

Netflix’s docuseries Break Point hasn’t been able to engage fans in the same way, but providing behind-the-scenes content at tournaments seems like a no-brainer for connecting with fans.

When the Australian Open became the first major tournament to introduce cameras in the player area in 2019, Djokovic described it as “Big Brother”.

Reality TV continues to grow and may now have reached a tipping point.

It may be scaled back in light of player dissatisfaction, but it will not go away. Tennis requires eyeballs.

The U.S. Open has made a similar move in recent years, which makes sense given the demand for access to all areas of American audiences across the NBA, MLB, and NFL.

It’s more important than ever to provide fans with deep insight into locker room culture and what it really takes to be the best player in the world.

Wimbledon and the French Open, known for supporting more traditional values, have so far resisted. But for how long?