Manila: BYD’s premium and technology-oriented sub-brand Denza has expanded to the Philippines.
Important points
When will Denza be officially launched in the Philippines?
The official launch of the brand is expected to take place within the first quarter of 2026.
What Denza models are offered in the Philippines?
The company has not yet released its initial lineup for the local market.
The newly entered energy vehicle brand, a BYD and Mercedes-Benz by-product partnership, entered the local market through BYD Philippines Corporation. The product’s arrival comes just weeks after the 2024 announcement by BYD Asia-Pacific Sales Director Liu Xieliang.
To recall, the regional chief said Denza is expected to arrive during the last quarter of 2025.
Photo courtesy of Ruben Manahan IV.The brand’s local division said in a statement that Denza’s arrival aims to increase the group’s presence beyond the mass market by prioritizing “a clear shift towards craftsmanship and passenger-centric engineering.”
“The future of premium mobility will not be defined by excess, but by intelligence. Today, it is technology that truly drives elegance. And at Denza, we see new energy vehicles as an opportunity to reimagine how power, comfort and sustainability can work together in a more thoughtful and humane way,” said BYD and Denza Philippines Country Head Adam Fu.
Additionally, the local distributor said Denza’s local entry is a sign of BYD Philippines’ “continuing commitment to expanding the country’s access to next-generation mobility solutions.”
Photo from BYD Global X pageAccording to Denza Philippines, the official launch of the brand is expected to take place within the first quarter of 2026, as well as the unveiling of the first product line for the local market.
“What we are building with Denza is a long-term vision for premium mobility, where innovation serves drivers, sustainability is seamlessly integrated, and every vehicle reflects a smarter path forward,” Hu concluded.
Meanwhile, Denza Philippines, Inc. can expect some key features in its upcoming products aimed at improving the driving experience. they are:
According to the company operated by BYD Philippines, DiSus offers ride comfort without sacrificing handling. Meanwhile, the e3 platform delivers confident performance, precise control, enhanced safety and superior maneuverability.
Although the company has not disclosed the nameplate that will be launched soon, speculation that Denza’s first product could be the D9 DM-i surfaced as early as March last year.
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