Hotel Equities (HE) has appointed Brandon Standerfer as VP of Distribution for its Lifestyle Division as part of a broader executive reshuffle to drive growth and innovation. With 20 years of hospitality experience, Standerfer will optimize distribution strategies for HE’s growing lifestyle hotel portfolio, focusing on unique guest experiences and personalized branding. His expertise in revenue management, distribution optimization, and digital booking will be crucial in a competitive market, ensuring HE’s lifestyle properties remain competitive and deliver seamless guest experiences. This appointment reflects HE’s commitment to strengthening its leadership and prioritizing innovation across its divisions.
Highlights
* Hotel Equities appointed Brandon Standerfer as VP of Distribution for its Lifestyle Division to drive growth and innovation.
* Standerfer’s 20+ years of hospitality experience will optimize distribution for HE’s lifestyle properties.
* The appointment is part of a leadership reshuffle to strengthen HE’s position in a competitive market.
Hotel Equities Electrifies Growth with Strategic Leadership Appointment
Brandon Standerfer Takes the Helm as VP of Distribution, Lifestyle Division
Published on November 13, 2025
In a bold move signaling a major push for growth and innovation, Hotel Equities (HE) has announced the promotion of Brandon Standerfer to Vice President of Distribution for its vibrant Lifestyle Division. This isn’t just a promotion; it’s a strategic investment in HE’s future, aiming to redefine how the company connects with modern travelers and elevates their experiences.
"This is more than just filling a position," says Albert Smith, COO of Hotel Equities. "It’s about putting the right person in the right place to drive explosive growth in a key segment."
Why This Matters: The Power of Distribution in the Modern Hotel Landscape
In today’s hyper-connected world, how hotels reach potential guests is just as crucial as the experience they offer. Think about it: 67% of travelers book their stays online. If your hotel isn’t easily discoverable, brilliantly marketed, and seamlessly bookable, you’re losing out.
- Targeted Reach: Connect with the right guests through optimized channels.
- Elevated Experience: Ensure a smooth, user-friendly booking process.
- Revenue Maximization: Drive profitability through strategic pricing and channel management.
Brandon Standerfer, with over two decades of experience navigating the complex hospitality landscape, is precisely the leader HE needs to spearhead this effort.
Brandon Standerfer: A Hospitality Veteran with a Passion for Innovation
Standerfer’s journey through the hospitality industry is nothing short of impressive. He’s worked in almost every niche segment, from budget-friendly accommodations to luxurious boutique properties. This breadth of experience gives him a unique perspective on what drives revenue and what resonates with guests.
His expertise spans:
- Revenue Management
- Distribution Optimization
- Project Management
- Call Center Operations
- Reservation Sales
- Process Improvement
"I’m incredibly excited to be part of Hotel Equities and to contribute to the growth of its Lifestyle Division," Standerfer said. "The opportunity to connect unique hotels with discerning travelers is a challenge I embrace with enthusiasm."
HE’s Broader Leadership Revamp: A Commitment to Excellence
Standerfer’s promotion is part of a wider strategic leadership restructuring across Hotel Equities, including the Full Service and Focused Service divisions. Key appointments include:
- Peter Tziahanas, President of the Full‑Service Division: Expertise in managing large hotel portfolios.
- David Rosenberg, President of the Focused‑Service Division: Focus on M&A, analytics, and performance strategies.
- Becky Vealey, Senior Vice President of Sales for Full Service & Lifestyle.
- Carol Lobaito, Senior Vice President of Sales for Focused Service.
These moves highlight HE’s dedication to fostering internal talent and positioning the company for sustained success in the face of evolving market demands.
The Post-Pandemic Pivot: Adapting to a New Era of Travel
The COVID-19 pandemic has reshaped the hospitality industry, accelerating the shift towards digital bookings and heightened guest expectations. Hotels must be agile, data-driven, and relentlessly focused on providing seamless, personalized experiences.
Consider these stats:
- Mobile bookings have surged by 40% since 2019.
- 83% of travelers value personalized experiences.
- Direct booking channels are becoming increasingly vital for revenue control.
Standerfer’s role will be crucial in navigating this new reality, optimizing distribution channels, strengthening direct booking capabilities, and ensuring that HE’s lifestyle properties thrive in a competitive market.
Invest in Your Future: Partner with Hotel Equities
Hotel Equities’ commitment to innovation, strategic leadership, and guest-centric strategies makes them an ideal partner for hotel owners and investors looking to maximize their returns and create exceptional experiences.
Are you ready to unlock the full potential of your lifestyle hotel?
[Click here to learn more about partnering with Hotel Equities and transforming your hospitality business.]
FAQ
Okay, based on the provided text, here are 12 potential Frequently Asked Questions (FAQs) related to Brandon Standerfer’s appointment as VP of Distribution at Hotel Equities:
Who is Brandon Standerfer? Brandon Standerfer is the newly appointed Vice President of Distribution for the Lifestyle Division at Hotel Equities (HE).
What is Brandon Standerfer’s background? He has over 20 years of experience in the hospitality sector, including revenue management, distribution optimization, project management, call center operations, reservation sales, and process improvement.
Why was Brandon Standerfer appointed VP of Distribution? He was appointed to enhance HE’s leadership team, drive innovation, optimize distribution strategies, and strengthen HE’s lifestyle portfolio to meet the demands of modern travelers.
What are Brandon Standerfer’s responsibilities in his new role? He will be responsible for optimizing distribution channels for HE’s lifestyle hotels, ensuring seamless booking experiences, and driving revenue while maintaining competitiveness in a changing market.
What is Hotel Equities’ Lifestyle Division? It is a division of Hotel Equities focused on hotels offering personalized, experience-driven stays, often appealing to a younger demographic valuing unique experiences, design, and local culture.
Why is distribution strategy important for lifestyle hotels? It is crucial because lifestyle hotels cater to a specific type of guest seeking unique experiences. A sophisticated distribution strategy connects them with the right audience through the right channels.
What other leadership changes have occurred at Hotel Equities? Peter Tziahanas has been named President of the Full-Service Division, David Rosenberg has been appointed President of the Focused-Service Division, Becky Vealey is now Senior Vice President of Sales for Full Service & Lifestyle, and Carol Lobaito is Senior Vice President of Sales for Focused Service.
What is Hotel Equities’ overall strategy with these appointments? To prioritize innovation, improve operational efficiency, strengthen leadership, and position the company for long-term success in the competitive hospitality market.
How does this appointment relate to Hotel Equities’ expansion plans? As HE expands in the U.S., Canada, and CALA markets, strong leadership in distribution and technology is crucial for its success.
How will Brandon Standerfer improve the guest experience? He will focus on enhancing the overall guest experience, which is critical for lifestyle properties reliant on brand loyalty and customer engagement.
How does Brandon Standerfer’s role address the challenges of the post-pandemic environment? He will streamline HE’s distribution strategy to meet the demands of a post-pandemic market, optimizing channel mix, improving revenue management, and strengthening direct booking channels.
- What does this appointment signal for hotel owners and investors? It signals a deeper investment in the lifestyle segment, poised for growth, ensuring properties are well-distributed, maintain high guest satisfaction, and build brand loyalty.