From beauty moguls to soccer royalty, dragon’s den has welcomed a number of celebrities to the venue this year to fill the seat vacated by Sarah Davis. And this week’s guest dragon might be the most unexpected yet.
tonight dragon’s denchart-topping rapper turned business investor Tinie Tempah will be handing over the cash. The music mogul co-founded entertainment agency and record label Disturbing London and has since invested in everything from real estate to tech start-ups.
He will sit alongside Peter Jones, Deborah Meaden, Stephen Bartlett and Tookar Suleiman and help evaluate the latest group of promising founders. Companies passing through the elevator doors tonight include a low-carb bakery brand, a corporate five-a-side football league, a grip aid designed for people with mobility issues, and a Seamoss supplement startup. Here’s everything you need to know.
Jungkook Bakery
The first people to enter the room are brothers Alex and Sean Blashill, co-founders of the high-protein, low-carb cookie brand. But can the pair tempt the Dragons with healthier sweet treats?
Founded in 2023, Jnck Bakery initially sold chewy cookies made using pea protein, prebiotic fiber, and a proprietary low-sugar chocolate made in-house. Available in four flavours: Milky Chocolate, ‘Triple’ Chocolate, White Gold Chocolate and White Ruby Chocolate, the brand claimed its product contained 90 per cent less sugar, 50 per cent less saturated fat, three times more protein and five times more dietary fiber than mainstream alternatives.
However, despite securing slots in hundreds of Tesco stores in 2024, the company went into administration in September last year with more than £250,000 in debt. According to the company’s website, the Brazilian brothers are currently light on Later this month.
The next person to enter the cave was John McCrary. The Edinburgh-based founders want to get employees away from their desks and into pitching at five-a-side charity events. But do the Dragons think it’s worth supporting a corporate league?
Founded in 2016, Business Fives hosts professional five-a-side soccer tournaments, golf days, mixed-touch rugby events, and is branching out into esports tournaments.
The charity event will be held across the UK and Ireland, with businesses of all sizes choosing a team, choosing a charity and a round-robin group stage and knock-out to determine the winner. Business Fives says 10% of its profits and money from fundraisers will go to charity.
Number three this week is founder Rob Smith and his business development manager Joe Gambry. The duo proposes a variety of adaptive grip aids to help people with reduced hand function live more independently.
Founded in 2007, the company creates and sells practical solutions for people struggling with grip strength. The most popular product is a general-purpose grip aid that Smith first designed in the late 1990s after experiencing difficulties after a spinal cord injury.
Since then, its range has expanded from grips for aerosol cans and perfume bottles to gardening tools and kitchen utensils, adapted to a variety of everyday tasks. The company’s products are available for purchase directly on Amazon and the company’s website.
Our final guest this week is Rome Hagigat, founder of a wellness brand focused on nutrient-rich sea moss products from St. Lucia. But will the Dragons benefit from it?
Launched in 2024, Health & Holistics develops a range of supplements made from one of the biggest superfoods at the moment. Red algae is prized in Caribbean cultures as a natural nutrient that promotes everything from gut health and immunity to energy.
The brand sells gels and capsules with sea moss, shilajit, turmeric, ginger, bladderwrack, burdock, spirulina, and ashwagandha. We also carry superfood detox, beauty and pre-workout blends, as well as sea moss soaps and pure extracts. The brand’s products can be found directly on Amazon and on the site.
For more details, We’ve selected the best and proven sea moss products.