apple had promised An important week for the company Rumors swirled There were many product announcements lined up. Indeed, the company has announced six new and refreshed devices in the past few days, as well as more powerful chips for the MacBook Pro.

The news began with an announcement on Monday. iPhone17e and iPad Air with M4. The company conducted a follow-up investigation on Tuesday and revealed the following: M5 MacBook Air, M5 Pro and M5 Max chips, MacBook Pro model Something that uses the chip; Revamped Studio Display and Newest 27-inch Studio Display XDR.

Additionally, ahead of the official announcement, Apple leaks news of a cheaper MacBook Called MacBook Neo. Oops! company confirmed the existence of that system on Wednesday. Prices start at $599, making it Apple’s most affordable laptop to date.

Here’s a summary of what Apple announced this week:

iPhone17e

Apple has polished up this year’s entry-level iPhone with some pretty solid upgrades, but has kept the starting price unchanged at $599. of iPhone17e has twice the base storage of iPhone16e At 256GB. It also supports MagSafe and delivers Qi2 wireless charging speeds of up to 15W, twice that of the iPhone 16e.

When it comes to design, Apple isn’t exactly making waves. The iPhone 17e looks almost identical to its predecessor. Apple seems to be sticking with the same 48MP Fusion camera system it used on the iPhone 16e.

That said, the 6.1-inch Super Retina display comes with Ceramic Shield 2. Apple says this makes it “3x more scratch resistant and reduces glare than the previous generation.” The company also included the C1X cellular modem in the iPhone 17e. This is said to be up to two times faster than the C1 installed in the iPhone 16e. The device is powered by the same A19 chip as the iPhone 17, so it supports Apple Intelligence AI tools and runs iOS 26.

Additionally, the iPhone 17e has an IP68 rating for water and dust resistance, and promises “all-day battery life.” It also supports satellite-enabled features such as Emergency SOS, Roadside Assistance, Messaging, and Find My.

Pre-orders for the iPhone 17e are now open. Available in black, white, and soft pink. The device will be in stores in more than 70 countries and territories on March 11th.

iPad Air M4

of Latest iPad Air Equipped with Apple’s M4 chip. That means the midrange iPad is effectively a year behind the iPad Pro. M4 is I’m almost 2 years old As of now, the top-of-the-line model is equipped with the new M5 chip. Still, if you only use your iPad for casual tasks like watching shows, web browsing, and email, the M4 is more than powerful. It’s also better at handling resource-intensive tasks like video editing than previous iPad Air models.

Apple has also increased the RAM to 12GB from 8GB in the previous generation model. It’s a little surprising that Apple is sticking to the same price for the iPad Air, considering the rapid rise in RAM prices in recent months. The 11-inch M4 iPad Air starts at $599, and the 13-inch version starts at $799, each with 128GB of storage. There is a $50 discount for educational purchases.

Apple claims the M4 delivers up to 2.3x faster performance compared to the M1 iPad Air, delivering “more than 4x faster 3D Pro rendering with ray tracing performance.” Of course, the new iPad Air runs iPadOS 26.

Apple has given the iPad Air other internal upgrades by including N1 and C1X connectivity chips. So this is the first iPad Air to support Wi-Fi 7. As you might expect, 5G cellular connectivity is also available.

The M4 iPad Air’s design appears to be unchanged, and it appears to feature the same LCD display that Apple used on the past two versions of the tablet. The company has also stuck to the same rear camera and dual-speaker setup.

Pre-orders for the M4 iPad Air are now open. The tablet will be available at retailers in 35 countries and territories on March 11th. Available in colors Blue, Purple, Starlight, and Space Gray.

Apple MacBook Pro (with M5 Pro and Max)

Apple’s most powerful laptop line finally gets the chip upgrade we’ve long expected. In addition to announcing the M5 Pro and M5 Max, the company is offering: MacBook Pro version It is equipped with those chipsets. However, there is a price increase associated with the upgrade.

The new 14-inch MacBook Pro with M5 Pro chipset (15 CPU cores and 16 GPU cores), 24GB RAM, and 1TB storage starts at $2,199. That’s a $200 increase compared to the base M4 Pro-equipped system From the end of 2024However, Apple has doubled the base storage. This is welcome. If you prefer, you can also use a 14-inch MBP with the more powerful M5 Pro (with up to 18 CPU cores and 20 GPU cores) or M5 Max (with 18 CPU cores and 32 or 40 GPU cores). You can also double the RAM to 48GB.

The 16-inch MacBook Pro comes standard with an M5 Pro chipset with 18 CPU cores and 20 GPU cores. Of course, you can also replace it with the M5 Max if you wish. Prices for the 16-inch model start at $2,699, which is $200 more than the base M4-equipped system. It also starts with 24GB of RAM and 1TB of storage. Apple says both the memory and SSD are faster than previous models.

Apple hasn’t changed the Liquid Retina XDR display and 12MP Center Stage front-facing camera on these models. However, the company has included an N1 chip to power Wi-Fi 7 and Bluetooth 6 connectivity.

Pre-orders are now open and general availability is scheduled for March 11th.

Apple said this M5 Pro and M5 Max It’s built using a new “Fusion architecture” that “combines two dies into one system-on-chip (SoC).” As always, the goal is to provide more power and efficiency. Once we’re able to test the chip, we’ll see for ourselves whether Apple’s performance claims are valid.

Meanwhile, the base 14-inch MacBook Pro with the M5 chipset has also increased in price by $100 to $1,699. To help alleviate some of this issue, Apple has doubled the base storage in that model to 1TB. This isn’t a terrible trade-off, considering Apple typically charges a premium for increased storage.

M5 MacBook Air

A year after Apple upgraded the MacBook Air; M4 chipsetthe company performed the same trick by replacing the M5 chip. The company also claimed that the base storage has been increased from 256GB to 512GB and the inclusion of an SSD will deliver “2x read/write performance compared to the previous generation.”

The MBA still comes standard with 16 GB or RAM, but Apple has also upgraded the memory to deliver 153 GB/s of bandwidth. The company says this is a 28% improvement over what the M4 MBA offers. Meanwhile, Apple has included the N1 chip to provide Wi-Fi 7 and Bluetooth 6 connectivity.

Unfortunately, these upgrades come with tradeoffs. Apple has brought the starting price of its latest MacBook Air back to $1,099 after lowering the M4 model to $999. That’s for the 13-inch version. The 15-inch M5 MacBook Air starts at $1,299.

of Latest MacBook Air Choose from Sky Blue, Midnight, Starlight, and Silver. You can pre-order now. It will go on sale in stores in 33 countries and regions on March 11th.

MacBook Neo

Apple further expanded its laptop lineup Wednesday with the announcement of the MacBook Neo. This is a new entry-level model starting at a lower price. The latest $1,099 MacBook Air It is priced at a very affordable $599 ($499 for educational use). It’s Apple’s cheapest laptop yet, and the company’s clear attempt to break into a market saturated with cheap Windows laptops and Chromebooks.

As expected, the laptop runs on the A18 Pro chip that first appeared in the iPhone 16 Pro and iPhone 16 Pro Max. The chipset has a 6-core CPU, 5-core GPU, 16-core Neural Engine and 8GB of unified memory. This is enough for MacBook Neo to take advantage of Apple Intelligence features (this is, of course, a macOS Tahoe machine). Apple also announced that the MacBook Neo can run for up to 16 hours on a single charge.

The MacBook Neo has a 13-inch Liquid Retina display (500 nits of brightness and supports 1 billion colors), one USB-C 3 port, one USB-C 2 port, and a headphone jack, but no MagSafe connector. It features a 1080p front-facing FaceTime HD camera, dual microphones, and side-firing speakers with support for spatial audio and Dolby Atmos.

This system features a Magic Keyboard with a multi-touch trackpad. However, if you want the TouchID sensor, you’ll have to pay an additional $100. Splurging the extra cash also doubles the storage from 256 GB to 512 GB.

Apple claimed that the MacBook Neo is up to 50% faster in everyday tasks than the “best-selling PC with the latest shipping Intel Core Ultra 5” with 8GB or RAM and a 256GB SSD. The company also claimed that the new laptop is up to three times faster than its Windows system “when running on-device AI workloads, such as applying advanced effects to photos.”

MacBook Neo is available in four colors: Silver, Blush (light pink), Citrus (light yellow), and Indigo. that previously reported We think Apple will offer affordable laptops in bright iMac-like colors. Additionally, Apple says the laptop is “built with a durable recycled aluminum housing and has a 60% recycled content by weight,” which is said to be the most of any Apple device.

Like other new devices, pre-orders are now open and MacBook Neo is scheduled to be available in stores in 30 countries and territories on March 11th.

we already had that chance Try using MacBook Neo. Engadget senior editor Devindra Hardawar’s first impressions of the laptop were generally positive, but he felt the keyboard and touchpad weren’t as sturdy as Apple’s higher-end systems.

Studio Display and Studio Display XDR

I’m sure not many of you saw the Studio Display on your Apple announcement bingo card this week, but here it is. Studio Display XDR is completely new.

This is a 27-inch monitor with a 5K Retina XDR screen. It features a mini LED display with over 2,000 dimming zones and 2,000 nuts of peak HDR brightness, as well as a wider color gamut. Studio Display XDR comes standard with a 120 Hz refresh rate (an improvement over the previous model’s 60 Hz limit) and a tilt- and height-adjustable stand.

This monitor also has a 12MP center stage camera that supports desk view. This is a feature that, oddly enough, allows you to see both your face and what’s on your desk. Thunderbolt 5 connectivity allows you to daisy chain more displays. Studio Display XDR is also a Thunderbolt hub that supports up to 140W of charging power. So you can fast charge your 16-inch MacBook Pro using the included Thunderbolt 5 Pro cable.

Studio Display XDR starts at $3,299. A version with nano-textured glass, which is said to further reduce reflectivity, costs $3,599.

Meanwhile, the refreshed studio display features an upgraded 12MP center stage camera with desk view. There’s also a “studio-quality” three-mic array and six-speaker sound system with spatial audio. The latest models support Thunderbolt 5 and also have the option to daisy chain displays. Studio Display also supports 96W charging.

The base monitor costs $1,599. It still features a 27-inch 5K Retina display with up to 600 nits of brightness and P3 wide color. It comes with standard glass and also comes with nano-textured glass for an additional $300. Studio Display comes standard with a tilt-adjustable stand. If you also want something height-adjustable, you’ll have to pay an additional $400.

Once again, pre-orders for the display are now open ahead of its general release on March 11th.