Getmobil and Samsung announce strategic partnership in Türkiye-based refurbished electronics field
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ISTANBUL, February 16, 2026 (GLOBE NEWSWIRE) — Through its cooperation with Samsung, Getmobile aims to set a new standard in the refurbished electronics market with its doorstep buyback and trade-in model developed in Turkey.
Technology company based in Türkiye getmobileThe company, led by co-founders Zeynep Uygun and Mehmet Uygun, is developing an end-to-end business model in the refurbished and used electronics market, with a focus on user experience. Built around trust, standardization, and digital infrastructure, this approach aims to make the used electronics process more transparent, accessible, and predictable for consumers. Getmobile positions the model developed in Turkey not only as a local solution, but also as a reference framework that can be adapted to markets with similar needs.
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As the refurbished and used electronics market continues to grow rapidly on a global scale, trust, standardization, and end-to-end managed service models have emerged as key drivers of this growth. Turkey-based technology company Getmobile has collaborated with Samsung to launch a comprehensive user-centric model by introducing doorstep buy-back and trade-in services currently available in Turkey.
Transparency, accessibility and predictable processes in the used smartphone market The partnership, which began in Turkey, will enable the process of device valuation, doorstep collection, refurbishment and resale to be managed through a single digital infrastructure. As a result, used smartphone transactions will become more transparent, accessible, and predictable for consumers. The model developed by Getmobile in cooperation with Samsung serves as a powerful reference implementation for the Turkish remanufactured electronics market.
Turkey is positioned as a reference market for regional growth Getmobile positions the model developed in Turkey not only as a regional solution, but also as a business model with the potential to be applied on a regional scale. The company’s medium- to long-term vision is to build an infrastructure that can adapt the successful Turkish model to markets with similar needs.
Co-founder Mehmet Uygun: “We see remanufactured electronics as a long-term economic sector.”
Sharing insights about the vision behind the model developed in Turkey and the company’s regional ambitions, Mehmet Uygun, co-founder of Getmobil, commented: “When we founded Getmobil, our goal was to approach used electronics not as a temporary replacement, but as a long-term, sustainable economic sector. The position we have reached today in Turkey clearly shows that this approach is resonating in the market.”
The partnership with Samsung launched in Turkey not only represents a strong local presence, but also a scalable standards-based business model.
Looking to the future, our goal is to develop the depth and preparation necessary to adapt the successful model we have introduced in Turkey to the MENA market with similar dynamics. With our strong team, technical infrastructure and operational expertise, we are well-positioned for the long term to contribute to the regional development of the remanufactured electronics market. ”
MENA region among priority target markets In this context, Egypt, Saudi Arabia and the United Arab Emirates stand out as priority target markets, where remanufactured electronics processes are not yet well standardized, despite high usage of electronic devices. Getmobile is strategically prepared for these markets based on the operational experience and technological infrastructure developed in Turkey.
With a vision to encompass all electronics-related services, Getmobile goes beyond buy-sell transactions by developing an end-to-end technology ecosystem that includes rental, repair, insurance, and refurbishment services under one roof. Supported by fintech-enabled systems and a digital dealer network, all transactions are managed within a traceable and scalable framework.
Partnerships with global brands as part of long-term growth strategy The partnership with Samsung in Türkiye represents one of the key pillars of Getmobil’s long-term growth strategy. Globally recognized brands and established strategic partnerships demonstrate that business models developed in Turkey have the potential to resonate in international markets in the future.
Getmobile sees the remanufactured electronics market not just as a response to today’s needs, but as one of the core elements of the sustainable technology economy of the future. The company continues its strategic preparation for the regional market while strengthening its operations in Turkey.
About Getmobile: getmobile is a technology platform established to digitize Turkey’s used and refurbished consumer electronics market, providing end-to-end technology infrastructure. The company operates in full compliance with the regulations on the sale of refurbished products issued by the Turkish Ministry of Trade, and through its licensed refurbishment center structure and digital systems, provides consumers with secure access to refurbished devices that comply with government-defined standards and come with a 12-month warranty. Getmobile integrates purchasing and sales operations, pricing, inventory management and reporting processes into a single digital platform, creating a scalable ecosystem across more than 32,000 dealers across Turkey.
