Get your can opener ready. Chef Boyardee will be the primary sponsorship partner for Ricky Stenhouse Jr. and the No. 47 Hyak Motorsports team during the 2026 NASCAR Cup Series season. on monday, Race team announces three-race primary sponsorship deal with iconic brand.
In addition, Chef Boyardee will receive associate sponsorship placement throughout the upcoming NASCAR season.
“We are excited to welcome Chef Boyardee to the Hyak Motorsports family,” Stenhouse said in a team press release. “They are a brand that everyone knows, and welcoming them to NASCAR is something our entire team is looking forward to.” “We are ready to start the season strong and represent Chef Boyardee throughout the year.”
Chef Boyardee’s colors will adorn the No. 47 Chevrolet starting at The Clash at Bowman Gray Stadium on Sunday, February 1st. After its annual preseason exhibition event, the brand will return to sponsor Stenhouse for the Daytona 500 on Sunday, February 15th. Chef Boyardee’s three-race primary sponsorship will conclude on Sunday, April 26th at Talladega Superspeedway.
Brynwood Partners, which owns the Chef Boyardee brand, has partnered with Stenhouse for more than a decade as a primary sponsorship partner. The company could not be more proud to continue its efforts to: 2023 Daytona 500 Champion For the upcoming NASCAR Cup Series season.
“Ricky has been a great ambassador for our brand over the 12 years we have sponsored Ricky’s cars in the Cup Series,” said Henk Harton, CEO of Brynwood Partners. “We’re excited to bring Chef Boyardee back to the tracks at Daytona and Talladega, where Ricky previously took the checkered flag, this season. We look forward to bringing Chef Boyardee 47 to Victory Lane at Daytona in February.”
According to a press release, Chef Boyardee will collaborate with Hyak Motorsports through on-board branding, team assets and integrated fan engagement activations designed to reach audiences both on the track and at home. In addition, the sponsorship will include digital and social media content, behind-the-scenes features and fan-focused activations designed to highlight Chef Boyardee’s connection to Hyak Motorsports and NASCAR’s most passionate fans.
Stenhouse, 38, has played in 475 games and has four wins in the NASCAR Cup Series. Stenhouse’s four wins have come at Daytona International Speedway and Talladega Superspeedway, with two wins each. Stenhouse got off to a strong start to the 2025 NASCAR Cup Series season, finishing 11th at the Coca-Cola 600, the 13th race of the season, and entering playoff contention.
However, Stenhouse suffered from bad luck in the weeks following the Coca-Cola 600, which continued throughout the season. Among his misfortunes was an ongoing one-sided feud with Spire Motorsports driver Carson Josevar that seemed to have been resolved.
Stenhouse will finish the 2025 season in 30th place in the championship standings. He will be aiming for a big comeback in 2026.