Riding the wave of the Chinese New Year travel rush, the provincial-level high-quality agricultural brand “Heito Premium” developed by the Heilongjiang Provincial Agriculture and Rural Bureau recently appeared at the three major international airports of Shanghai, Guangzhou, and Shenzhen, welcoming domestic and foreign travelers and attracting attention.

In the run-up to Chinese New Year, the brand was prominently displayed at key locations across three airports. According to the Heilongjiang Provincial Agriculture and Rural Bureau, airport digital screens at these major aviation hubs will display the “Black Soil Premium” brand from the next six months onwards.

The campaign aims to continuously increase brand awareness and influence through multiple locations, high frequency, and three-dimensional communication.

Heilongjiang Province has ranked first in the nation in terms of grain production for 16 consecutive years, and one out of every nine cups of rice consumed in China is produced in Heilongjiang Province. “Kuroto Premium”, produced in the cold region’s black soil, is characterized by carefully selected, lush organic produce. The brand is committed to delivering the “finest quality, greenest, most flavorful, safest” produce to consumers nationwide.

Capitalizing on the high daily passenger flow and concentration of high-end business travelers at three international airports, ‘Black Soil Premium’ has achieved high density cross-regional exposure. This further increased the national recognition and brand reputation of Heilongjiang’s high-quality agricultural products, and played an active role in promoting the development of agricultural brands and promoting production and sales cooperation.

Source: Heilongjiang Provincial Agriculture and Rural Bureau