Every component of the work ecosystem counts when it comes to improving user experience and efficiency, and Logitech’s new MX Master 4 illustrates this, says ASBIS Africa, recently appointed South African authorized distributor of Logitech’s consumer offerings.

Chene Maritz, product line manager at ASBIS Africa, says a mouse is not just a mouse when it comes from Logitech. “The Logitech MX Master series has long been the benchmark for what a high-performance mouse should be, and with the launch of the new MX Master 4, Logitech has reached new heights in precision and effortless workability,” he says.

The new MX Master 4 is more than a mouse; It is a command center for creativity. With customizable haptics and a new digital action ring overlay, the MX Master 4 helps users work up to 33% faster and reduces repetitive hand movements by 63%. In studies conducted at more than 20 Fortune 500 companies, 87% of users reported increased efficiency and 100% recommended the MX Master 4 to their colleagues.

Constructed from a minimum of 48% certified post-consumer recycled plastic, the mouse has a low-carbon aluminum wheel, a 100% recycled cobalt battery, and comes in FSC-certified paper packaging.

Therese Strauss, Logitech Category Director for Africa at Logitech, says: “With MX Master 4, we’ve really focused on refining what people already love. The highlights are the customizable action ring and the introduction of haptic feedback. It’s about creating a more intuitive connection between the user and their digital workspace. Making it feel less like a tool and more like an extension of their hand.”

Strauss explains that haptic feedback and action rings are game-changers because they provide app-specific shortcuts and customizable controls. “It allows you to focus on your creative flow without having to guess whether a command was recorded. It’s that subtle, tactile ‘click’ that makes navigating complex timelines or large spreadsheets feel much more natural and efficient. It’s designed to ensure you have complete control and precision over your workflows,” he says.

Another key feature is the new top scroll wheel, adds Strauss. “We’ve designed the new scroll wheel to be even quieter with Quiet Click technology, resulting in 90% less clicking noise. The superiority comes down to the MagSpeed ​​technology that’s been retained; you can go from line-by-line precision to scrolling thousands of lines in its hyper-fast free-spin mode. It saves those little snippets of time throughout the day that eventually add up to a much smoother experience,” he says.

The new MX Master 4 is just one of countless advanced Logitech devices now available through ASBIS across the region.

Says Strauss: “ASBIS South Africa does a fantastic job of supporting our entire ecosystem in sub-Saharan Africa. Beyond our high-performance mice and keyboards, they incorporate our Logitech G portfolio, our range of webcams, headsets and PC speakers, essential for the modern hybrid work environment.”

ASBIS Africa has been the official Logitech importer for South Africa for over four years and recently expanded its role as authorized primary reseller for the Logitech Personal Workspace and Gaming portfolios. This partnership enables ASBIS Africa to ensure reliable product availability, strong channel support and continued growth of the Logitech brand in the region. ASBIS Africa supports and distributes Logitech’s extensive portfolio in sub-Saharan Africa. In addition to high-performance mice and keyboards, ASBIS makes available the Logitech G gaming range, as well as webcams, headsets and PC speakers that support modern personal workspaces and entertainment setups.

Maritz says ASBIS Africa sees great relevance and growth potential for Logitech products within the South African market, particularly in the gaming and personal workspace segments.

“As more people invest in improving their home and personal work environments, there is a growing demand for high-quality peripherals that improve productivity, comfort and performance. At the same time, South Africa has a rapidly expanding gaming community, generating strong interest in gaming mice, keyboards, headsets and controllers. With a young, tech-savvy population and increasing digital engagement, we believe the local market presents significant opportunities for continued growth in both the personal workspace and gaming categories. games,” he says.

For information on Logitech products, contact Chene Maritz at c.maritz@asbis.africa.