Kahiyang Ayu, head of North Sumatra’s Dekranasda, supports North Sumatra Fashion Beauty 2025, a platform for the region’s fashion, beauty, and creative sectors. She hopes it will improve local product quality and expand market access, particularly for women-owned businesses. The event featured local designers, MSMEs, and the creative community. The head of the North Sumatra Culture and Tourism Office, Yudha Pratiwi Setiawan, highlighted the event’s fashion shows, multi-ethnic exhibitions, bazaars, and competitions. North Sumatra Fashion Beauty 2025 is a promotional stepping stone to Fashion Week 2026, and the winners of this event’s design competitions will be sent to Jakarta.

Highlights

* Kahiyang Ayu supports North Sumatra Fashion Beauty 2025, a platform for local designers and MSMEs to showcase their work.
* The event aims to improve product quality and expand market access, especially for women entrepreneurs.
* It features fashion shows, exhibitions, bazaars, and competitions, promoting North Sumatra’s creative potential nationally and internationally.

North Sumatra Fashion Beauty 2025: A Catalyst for Creativity and Economic Growth

Empowering Local Talent Through Fashion and Beauty

Kahiyang Ayu, Chairwoman of the Regional National Crafts Council (Dekranasda) of North Sumatra, has passionately championed the North Sumatra Fashion Beauty 2025 event. This initiative serves as a vital hub, uniting fashion, beauty, and creative industries within the region. This support highlights the importance of nurturing local talent.

A Platform for Expression and Opportunity

"The 2025 Fashion Beauty community is a forum for local designers, MSMEs, and the creative community to present their best work," exclaimed Kahiyang Ayu at the event’s closing ceremony. This resonates with the core mission: to provide a stage for showcasing the ingenuity and skill that exists within North Sumatra.

• Empowering MSMEs: The event actively seeks to uplift Micro, Small, and Medium Enterprises, crucial engines of the local economy.
• Showcasing Designers: It provides a much-needed spotlight for talented local designers to gain exposure and recognition.
• Nurturing Creativity: The community aspect fosters collaboration and innovation within the creative sector.

Collaborative Efforts for Sustainable Growth

Kahiyang Ayu emphasizes the necessity of collaboration between the government, industry players, and MSMEs to bolster the competitiveness of local products. "Through this event, the potential for North Sumatra wastra can be introduced more broadly, not only at the national level but also internationally," she stated, envisioning a future where North Sumatran artistry reaches global audiences. This collaborative spirit is key to ensuring sustained growth and market expansion for the region’s creative offerings.

Beyond the Runway: More Than Just a Fashion Show

Yudha Pratiwi Setiawan, Head of the North Sumatra Provincial Culture and Tourism Office, outlined the multifaceted nature of North Sumatra Fashion Beauty 2025. The event goes beyond traditional fashion shows to include:

• Multi-ethnic exhibitions: Celebrating the diverse cultural heritage of North Sumatra.
• Fashion and beauty bazaars: Providing direct sales opportunities for local businesses.
• Competitions: Fostering talent and providing pathways for emerging designers, makeup artists, and models.

Statistics Speak Volumes

The inaugural North Sumatra Fashion Beauty 2025 was a resounding success:

• 30 professional models graced the runway
• Nine exceptional local designers participated, including Junot Hutabarat, Risma Marpaung, and more.

Opening Doors to National and International Stages

The event also serves as a launchpad for greater opportunities. This event serves as the start to promotional space for Fashion Week 2026 and opened up opportunities for designers and MSMEs from North Sumatra to appear on the national stage. "We will send the winners of the competition to Jakarta. This is the first time the selection of the icon of Indonesia Fashion Week has been held outside Jakarta, and Medan is the opening city," explained Yudha Pratiwi Setiawan, highlighting the significance of this event as a gateway to the prestigious Indonesia Fashion Week.

Be Part of the Movement!

North Sumatra Fashion Beauty 2025 is more than just an event; it’s a movement to empower local talent, boost the regional economy, and showcase the beauty and creativity of North Sumatra to the world. Support local designers, attend future events, and spread the word about the incredible talent emerging from this vibrant region!

FAQ

Here are 6 FAQs based on the provided text about North Sumatra Fashion Beauty 2025:

1. What is North Sumatra Fashion Beauty 2025?
   It is an event that serves as a gathering place for fashion, beauty, and creative industries in the North Sumatra region. It’s a platform for local designers, MSMEs (Micro, Small, and Medium Enterprises), and the creative community to showcase their work.

2. Who supports North Sumatra Fashion Beauty 2025?
   Kahiyang Ayu, the Chairman of the Regional National Crafts Council (Dekranasda) of North Sumatra, provides full support for the event.

3. What is the goal of North Sumatra Fashion Beauty 2025?
   The goal is to encourage the improvement of the quality of local products, expand market access (especially for female business actors), and open up space for the growth of regional creative talents. It also aims to introduce North Sumatra’s "wastra" (traditional textiles) more broadly, both nationally and internationally.

4. What activities were featured at the event?
   The event included fashion shows, multi-ethnic exhibitions, fashion and beauty bazaars, and competitions for modeling, make-up artists, and fashion designers.

5. Who were some of the designers featured at the event?
   Some of the featured designers included Junot Hutabarat, Risma Marpaung, Yossi Soselisa, Sevira, Khairunnisya, Irma Siregar, Rani Revi, Zul Said, and Eko Tjandra.

6. How does North Sumatra Fashion Beauty 2025 connect to Indonesia Fashion Week?
   The event serves as an initial promotional space for Fashion Week 2026 and a selection process for the "icon of Indonesia Fashion Week." The winners of the competition will be sent to Jakarta to participate in Indonesia Fashion Week. This is the first time the selection of the icon has been held outside Jakarta.