NRoute, a nutraceutical company focused on preventive nutrition and healthy aging, recently hosted a scientific session in Mumbai, hearty safethe latest cardiovascular health formula. The event brought together leading medical experts to discuss science-based, nutrition-based strategies for heart protection that go beyond traditional cholesterol-centric models.
Designed to support early prevention of cardiovascular disease, Heartisafe features a proprietary blend of Fruitflow®, a patented tomato extract, and grape seed extract, according to a press release. Cardiovascular scientist Dr. Asim Dataroi developed the formulation to address potential risk factors that often go undetected during routine cardiac evaluations.
A science-backed vision for heart prevention
During the session, NRoute CEO Nimish Taker reaffirmed the company’s commitment to science-based preventive nutrition. He emphasized that NRoute focuses on globally researched and clinically validated ingredients to address the growing burden of cardiovascular diseases in India.
In addition to the scientific background, Shawn Lee from dsm-firmenich detailed Fruitflow®’s strong research foundation. He highlighted extensive clinical validation, approval by the European Food Safety Authority (EFSA) and adoption in more than 75 countries worldwide.
Understanding the hidden triggers of cardiac events
Dr. Asim Dataroi explained that even in people with normal cholesterol levels, platelet hyperactivity and chronic low-grade inflammation often act as early triggers for sudden cardiac events. Therefore, we emphasized the importance of targeting these overlooked risk factors for effective primary prevention.
Dr. Akshay Shah, Chief Operating Officer (COO) of NRoute, further said that HeartySafe, formulated with Fruitflow® and Grape Seed Extract, provides a science-driven nutritional solution aimed at reducing cardiovascular risk before the onset of disease.
How Heartisafe supports heart health
Management of platelet hyperactivity
One of the hidden causes of heart attacks is platelet “spiking,” or excessive platelet activation. This condition can develop long before cholesterol levels rise or arterial blockages occur. Heartisafe regulates platelet activity, promotes smooth blood flow, and reduces the risk of unnecessary blood clot formation without interfering with the body’s natural healing processes.
Reduction of chronic low-grade inflammation
Low-grade inflammation gradually damages blood vessels and increases the risk of heart attack and stroke, but often there are no noticeable symptoms. Fruitflow® protects vascular health by supporting the body’s natural anti-inflammatory pathways, supporting long-term cardiovascular health when taken regularly.
Supports blood pressure balance and vascular health
Healthy blood pressure depends not only on numbers, but also on flexible, well-functioning blood vessels. By improving circulation and supporting blood vessel health, HeartySafe helps maintain blood pressure balance, especially in those affected by chronic stress or a sedentary lifestyle.
Promote blood circulation and recover after training
Efficient circulation plays an important role in the delivery of oxygen and nutrients after physical activity. Heartisafe supports smooth blood flow during and after exercise, aiding recovery and enhancing overall cardiovascular performance, making it suitable for active adults and those focused on fitness.
A safer alternative for daily heart care
Fruitflow® offers benefits comparable to low-dose aspirin, but without the associated risks such as stomach irritation, bleeding, or long-term safety concerns. As a result, HeartySafe provides a safe, nutrition-based option for daily cardiovascular support without relying on drugs.
Primary prevention of heart attack
Heartisafe focuses on prevention rather than reactive management. Addressing platelet activity, inflammation, and circulation early can help reduce hidden causes of sudden cardiac events, even in people whose cholesterol levels appear normal.
Who benefits most from Heartisafe?
people under chronic stress
Chronic stress activates platelets and inflammatory pathways. Heartisafe counters these effects and supports long-term cardiovascular resilience.
Urban population exposed to pollution
Environmental pollution increases inflammation and damages blood vessels. Heartisafe supports vascular health and is particularly relevant to urban lifestyles.
Adults over 40 years old
As we age, blood vessels become less flexible and platelet activity increases. Heartisafe supports preventative heart care before serious cardiovascular problems occur.
Smokers and former smokers
Smoking increases the risk of blood clots and accelerates blood vessel damage. Heartisafe supports healthier blood flow and long-term vascular protection.
People living with diabetes
Diabetes exacerbates inflammation, platelet activation, and circulatory disorders, increasing cardiovascular risk. Heartisafe supports blood vessel function and smooth blood flow, increasing heart protection.
obese person
Obesity contributes to inflammation, circulatory problems, and increased risk of blood clots. Heartisafe helps improve blood flow and maintain blood vessel health.
Why choose Hearty Safe?
Heart problems often develop silently
Normal cholesterol does not necessarily indicate low cardiovascular risk
Stress and inflammation play important roles in heart disease
Early prevention provides the greatest long-term benefit
Fruitflow® is clinically proven and trusted worldwide
Heartisafe supports heart health by avoiding drug-related risks
Heartisafe combines modern cardiovascular science with everyday nutrition to provide a simple, safe and sustainable approach to preventive heart care.