Pinterest has partnered with world of warcraft A gaming partnership that links the platform’s moodboards with the online role-playing game’s new player housing feature.

This collaboration transforms dungeon-inspired Pinterest boards into in-game home designs. Players can view world of warcraft-Create an inspired mood board on Pinterest and use it when building your virtual home in Azeroth.

housing cooperation

This integration will launch in parallel with player housing in the game’s next expansion. midnight. The feature applies interior design thinking to digital spaces, with styles ranging from ‘Goldshire farmhouse aesthetic’ to ‘cozy fortress style’.

Players can capture images of their homes in-game and post them to Pinterest, creating a loop of discovery on Pinterest, creation in-game, and sharing to the platform for others to see and save.

Sharing uses an in-game camera item called the Pin-o-Matic camera. Players can take screenshots of characters and housing designs and publish them directly as pins. The first time you use this feature, your pins will appear in a dedicated window. world of warcraft Visit your board under your linked Pinterest account.

To use this feature, players connect to their Pinterest account in-game via the in-game browser and authorize access. Connecting for the first time will unlock the in-game achievement “Craft Your World” and grant access to the Pin-o-Matic camera item.

trend data

Pinterest positions this partnership in response to the increase in gaming-related activity on the platform. According to it, searches for “gamer egirl” are up 195%, “game room inspiration” is up 920%, and “beautiful game room setup” is up 695%.

He also noted his early involvement. world of warcraft‘s housing feature states that players spent a total of more than 4 million hours at home in the first two weeks after launch.

This partnership reflects a broader shift in gaming culture, with players spending more time on creative expression and social sharing alongside traditional gameplay. Player housing has become a mainstream feature across major online games over the past decade, treating virtual spaces as collections, creative projects, and social hubs.

For Pinterest, this partnership extends its role beyond discovery and planning to a direct route for publishing user-generated content from within its core games. The shared loop also provides a new flow of images and community participation tied into a large-scale entertainment series.

world of warcraftwas first released in 2004 and remains one of the most famous subscription-based online games. It continues to expand through regular updates and paid expansions, while competing for players’ time with new online titles and free-to-play services.

creative work

The campaign was developed in-house and in collaboration with creative agency GUT. It includes: world of warcraftThemed Pinterest boards designed to encourage a specific look and layout for player housing.

The companies also highlight how players can build on each other’s achievements. Once your pin is published, other users can save it and use it as a reference for their own in-game builds.

Pinterest called the partnership its entry into the game through an “unprecedented partnership.” world of warcraft.

“By turning dungeon-inspired Pinterest boards into Pinterest-inspired Azeroth Homes, gamers can approach digital design with the same level of intention that Pinners bring to physical spaces,” Pinterest said.

This integration unfolds as follows: midnight The expansion is getting closer to release. Pinterest and world of warcraft It also suggested further activity at the intersection of social inspiration and in-game creation.