The industry leader breaks through the gimmicks and brings all your soccer matches into one app

atlanta, January 12, 2026 /PRNewswire/ — PrizePix, North America’s leading sports entertainment company, is taking aim at ad fatigue this football postseason with a new commercial starring Marshawn Lynch and Adam Devine. Developed in partnership with ad agency Preacher, the spot playfully pokes fun at an industry full of gimmicks while reminding fans what they actually care about in January and getting it right.

“By this point in the season, sports fans have seen just about every gimmick imaginable,” said Mike Quigley, PrizePix’s chief marketing officer. “This spot is meant to cut through the clutter, have a little fun in the industry, and keep players focused on what they really care about during the playoffs.”

The campaign marks the return of Lynch and Devine as self-aware pitchmen navigating the over-the-top, stunt-filled studio that fans have seen all season. Cutting through the noise, the duo emphasizes PriorityPicks’ simple, fan-first approach to sports entertainment.

The commercial follows Lynch and Devine as they navigate a crowded studio set filled with past commercial stunts. They drown out the din of past campaigns while easily accessing PrizePicks’ Daily Fantasy Sports service Player recommendations and its all-new prediction market offering Team Picks All in one app. PricePicks’ industry-leading games combined with popular new features such as: feed and Early exit Make it a place where you can spend every moment of the postseason.

click here View assets for spots and campaigns (Credit: PrizePicks)

PricePicks continues to expand its footprint nationally and remains committed to upholding the highest standards of compliance, integrity and responsible gaming. In 2025, the company received iCAP certification from the National Affairs Council. gambling (NCPG), making it the first and only fantasy sports operator to receive this certification.

About Prize Picks
‍PrizePicks is a leading sports entertainment operator in the United States. Headquartered in Atlanta, Georgia, PrizePicks offers innovative skill-based fantasy games that captivate and excite sports fans across the country. With operations in more than 45 jurisdictions and growing, PrizePix is ​​dedicated to improving the sports experience for everyone. For more information, please visit: www.prizepicks.com.

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