Barcelona, ​​Spain – March 1, 2026 – Samsung Electronics Co., Ltd. today announced an expanded exhibit at Mobile World Congress (MWC) 2026, which will be held from March 2nd to 5th at Fira Gran Vía in Barcelona, ​​Spain. Samsung’s exhibit space builds on the momentum of Galaxy Unpacked and goes beyond mobile by demonstrating how Galaxy AI evolves into a true agent companion, delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advances, Samsung is also committed to AI-driven network innovation, demonstrating comprehensive leadership across the connectivity ecosystem.

Following the excitement of Galaxy Unpacked, Samsung’s MWC 2026 exhibition focuses on all the ways Galaxy AI is expanding.

At the heart of this evolution is Samsung’s 3rd generation AI phones, the Galaxy S26 series, introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By announcing these products together, Samsung is demonstrating how Galaxy AI works together across mobile and wearables to anticipate user needs and improve everyday experiences.

TM Roh, CEO, President, and Head of Device Experience (DX) at Samsung Electronics, said, “MWC is an opportunity to show not only where Galaxy AI is today, but also where we are going next.” “From the Galaxy S26 series to new form factors like Galaxy XR and Galaxy Z TriFold, we are pushing the boundaries of mobile technology while putting user experience at the center of every innovation.”

Galaxy S26 Series: The most intuitive Galaxy AI phone ever

of Galaxy S26 series is an AI phone built on performance and designed with ease of use in mind. Samsung’s immersive experience shows how the Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs, and taking actions on your behalf.

Samsung’s 3rd generation AI phones, the Galaxy S26 series, intuitively simplify your world.

The main experience will focus on:

• Industry’s first built-in privacy display¹ For mobile devices: Users have more control over what they see on their devices without compromising their everyday viewing experience.

• Powerful performance: Built on the most powerful hardware ever in the Galaxy S series, it keeps advanced features running smoothly in the background.

  
  

  • Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy Get best-in-class performance with Galaxy S26 Ultra.

  • Redesigned vapor chamber Galaxy S26 Ultra: Supports stable thermal performance for flagship AI features.

• Galaxy’s industry-leading camera system combines capture, editing, and sharing into one seamless experience.

  
  

  • The brightest camera ever on Galaxy: The Galaxy S26 Ultra’s wider camera aperture delivers sharper photos and richer details in low-light conditions, even when zoomed in.

  • Enhanced Nightography Video: Improved noise reduction for clearer and more vivid low-light images.

  • Upgraded super steady video: Enable the Horizontal Lock option to achieve cinematic stability with consistent framing.

  • photo assist:² Users can easily describe in their own words what they want to change, and can edit daytime scenes to night or restore missing parts of objects, such as a bite of cake. All this is done through natural voice interaction.

  • creative studio:³ The ability to change images into different styles and transform your ideas into personalized sticker sets and wallpapers to integrate creation and customization.

Expanding the Galaxy Ecosystem Experience

Samsung’s presence at MWC shows that Galaxy AI is powering convenience, continuity, and personalization at every touchpoint with deeper integration across products.

Ecosystem highlights include:

• Visitors can explore Galaxy AI features using AI agents, improving user experience. Galaxy Buds4 series.

• Hands-on demonstration using newly released products galaxy book 6 pro and galaxy book 6 ultra Demonstrate powerful performance and optimized productivity.

• Galaxy Tab S11, Deliver an enhanced AI experience optimized for big screen viewing and multitasking.

• health experience Galaxy Watch8 seriesprovides more personalized insights and wellness interactions about running, sleep, and mindfulness.

Samsung’s exhibit at MWC showcases the unified Galaxy AI experience across its latest devices.

intelligent infrastructure

Samsung is expanding its agential AI strategy beyond consumer devices to intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

through it AI-driven factory Samsung is accelerating its evolution to autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations to AI-driven factories by 2030, Samsung is demonstrating how AI agents, digital twin simulation, and real-time data analytics can work together to optimize production, enhance quality control, and strengthen operational resilience.

Samsung will also be exhibiting connected care By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalized, and continuous health management. At the clinical level, Xealth enables health systems to integrate digital medical tools, care programs, and patient data directly into physician workflows across a network of hundreds of hospitals and vendors, enabling clinicians to prescribe, monitor, and manage digital care in a way that aligns with real-world patient needs.

Next generation leadership and innovation

While reinforcing its design heritage, Samsung presents a forward-looking vision for next-generation form factors and emerging technologies, highlighting its long-term commitment to pushing the boundaries of innovation. Through hands-on experience like no other, Galaxy Z Trifold and Galaxy XRvisitors can see how Samsung continues to lead the industry into the mobile AI era.

The company is also focused on the Galaxy Foundation, highlighting its commitment to privacy, security, sustainability, and responsible development, including advancements in Samsung Knox and hardware-based protection technologies.

Exclusive hands-on experience with Galaxy Z TriFold and Galaxy XR shows how Samsung is pioneering the future of mobile AI.

Expanding satellite connectivity through regional partnerships

Samsung is expanding the satellite communications capabilities of select Galaxy smartphones, including the Galaxy S26 series, through ongoing partnerships with major global telecommunications operators in North America.⁶ Europe⁷ And Japan.⁸ Designed to support emergency response and critical communications when traditional mobile networks are unavailable, Samsung has supported satellite communications on select Galaxy flagship smartphones and the Galaxy A series since 2025, with the number of supported models continually expanding. By rolling out features in phases based on local network availability and regulatory requirements, Samsung will continue to work with network operators and satellite providers to ensure users have access to critical communication tools at critical moments.

Visitors can experience these breakthrough AI innovations first-hand at Samsung’s Galaxy Experience booth in Hall 3 of Fira Gran Via from March 2nd to 5th.

Visitors to Samsung’s MWC 2026 Galaxy Experience booth will have the opportunity to experience all of the latest Galaxy AI innovations first-hand.

AI Vision for Network Business: Bringing AI to every layer of the network

Building on its AI leadership across a diverse business portfolio, Samsung is leading the way in end-to-end software-driven networking. Samsung provides a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, enabling carriers to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance, but also enables carriers to transform their existing infrastructure into a powerful engine of AI innovation.

Samsung is accelerating its transition to a fully autonomous network by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a diverse set of AI-powered network automation solutions featuring Agent Fabric. As an integrated decision intelligence layer, agent fabric enables multi-agent systems where specialized AI agents act independently or collectively based on inference. These agents streamline the entire network lifecycle, from planning and installation to maintenance, troubleshooting, optimization and user experience management, and the event will feature a live demonstration of the multi-agent system.

Samsung will also unveil the power and potential of Network in a Server, a software-driven, next-generation edge AI solution that opens new business opportunities for enterprises. By consolidating multiple network functions onto a single server with the latest processors, enterprises can easily deploy AI services such as safety monitoring and AR overlays that require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with innovative ideas and technology. The company is redefining the world of televisions, digital signage, smartphones, wearables, tablets, consumer electronics, and networking systems, as well as memory, system LSI, and foundry. Through HARMAN, Samsung also creates innovative automotive and audio products while advancing medical imaging technology, HVAC solutions, and robotics. With our SmartThings ecosystem, open collaboration with partners, and AI integration across our portfolio, Samsung delivers seamless and intelligent connected experiences. For the latest news, visit Samsung Newsroom. news.samsung.com.