Western sports and Western entertainment continue to close the gap between arenas and mainstream screens. Thanks to you cowboy channelmore rodeos are being streamed than ever before. This advancement completely changed the sport.

when Teton Ridge When they entered the scene, they made it clear they wanted to make rodeo bigger and better, from production to athletes to marketing and everything in between. But they don’t just focus on the rodeo itself. Teton is also branching out into other Western lifestyle endeavors.

Teton recently announced: Netflix has acquired Lainey Wilson: Keepin’ Country Cool, a documentary produced by Teton Ridge Entertainment in collaboration with Sandbox Studios and MakeMake. Set to premiere on April 22nd, it charts Wilson’s rise in country music and the work behind her success.

For rodeo fans, Wilson’s story is not new. Rainey is a popular voice actor in the Western entertainment world. She performed in Round 9 of the 2023 National Finals Rodeo, bringing her brand of country music to one of the sport’s biggest stages. Now, those same Western viewers will see her story reach a global platform through Netflix.

The announcement also marks another step Teton Ridge is taking toward the growth of Western culture. The company is known for its investments in rodeo real estate and western sports entertainment, but now it also helps bring country music artists with strong rodeo ties to the big screen.

Wilson’s connection to rodeo is rooted in multiple NFR appearances.

She grew up on a farm in Baskin, Louisiana. She says she was riding horses before she could walk and definitely long before she was a headline artist. That upbringing shaped both her music and her brand.

her album bell bottom country I was really leaning into the authenticity of it. The look, sound and demeanor reflect the small-town feel familiar to many rodeo competitors and fans.

Wilson also appeared as a musician on the television series “Yellowstone,” which introduced millions of viewers to Western culture and further blurred the lines between country music, ranch life, and entertainment.

In 2024, she made her rodeo houston debut. In 2026, she will once again headline one of the world’s biggest rodeo events. The Houston Livestock Show and Rodeo always draws a large crowd. The best of the best in country music are performing. rodeo houston.

By partnering with Netflix, Teton Ridge will bring Western-centered stories to viewers who may not have a direct connection to rodeo, but are drawn to authentic, heartwarming stories and country music.

According to a Teton Ridge announcement, “Rainie Wilson: Keepin’ Country Cool” will take viewers behind the scenes of her journey and focus on the work that shaped her into the modern-day country music star.

For rodeo fans, the journey is similar to the journey many cowboys and cowgirls take, starting in small towns and traveling for years to make it to the main stage.

The film is scheduled to be released on Netflix on April 22nd.