As the movie industry turns its attention to Hollywood’s biggest night, wall group The spotlight is on those who help make this spectacle possible, but who are rarely in the spotlight. In time for Oscar week, creative management agency campaign From stylists and makeup artists to trimmers, manicurists and hair experts, we celebrate the behind-the-scenes talent that brings red carpet moments to life.

Centering around the message “Thank Your Glam Team”, campaign These include billboards on Sunset Boulevard and Laurel Boulevard, and wild postings on Highland Avenue and Franklin Avenue in Los Angeles. This visual represents the creative community responsible for shaping the looks, images and cultural moments that define awards season.

“Awards season and red carpet events naturally put the spotlight on the talent in front of the camera,” Kate Sterling, SVP and co-head of fashion expression at WME Fashion, who oversees The Wall Group and IMG Models globally, told WWD. “But what people don’t see is the planning, creativity, and hard work that went into making that moment possible. Celebrating their creativity not only creates attention and opportunity for artists’ work, but also allows us to recognize a community that is incredibly hardworking, resilient, and has the unique ability to tell stories through their work that ultimately impact our culture.”

The campaign also celebrates The Wall Group’s 25th anniversary and marks a milestone for the company, which has helped establish and represent some of the industry’s most sought-after image makers. founder brook wallthe agency was one of the first to argue that stylists, hair and makeup artists, and other creatives deserve the kind of formal representation typically given to actors and directors.

“Our founder, Brooke Wall, recognized early on the need to give representation to behind-the-scenes talent,” Sterling said. “As the industry evolved and social media allowed consumers to peek behind the curtain, artists gained more recognition and became talents themselves.”

The increased awareness has completely changed the landscape of the industry. As audiences expect more transparency and access, the role of glam experts is expanding beyond service to influence. “Artists are increasingly being looked upon as experts, image consultants, curators and tastemakers,” Sterling said. “These changes have diversified our roster, expanded the range of work available, and allowed The Wall Group to grow in parallel with the expansion of our industry.”

Today, The Wall Group represents some of the most prominent creative names in fashion and beauty, including Chris Appleton, Mimi Cutrell, Kate Young, Hung Vango, Carla Welch, Gucci Westman, and Siona Turini through offices in New York, Los Angeles, London, and Nashville.

The anniversary campaign will be rolled out online through twg25.com and @thewallgroup, with a year-long series of digital features and Q&As highlighting key artists and moments in the agency’s history.

Looking back on the company’s 25 years, Sterling pointed to moments that captured the company’s creative heritage across fashion, film and music. These include now-iconic red carpet turns, such as Michelle Williams’ yellow Vera Wang dress styled by Kate Young at the 2006 Oscars ceremony. Brad Goreski styling demi moore They also showcased recent looks from stylists like Mimi Cutrell, who styled Ariana Grande for the 2025 awards season, and Ilaria Urbinati and Michael Fisher, who are credited with expanding the expression of men’s fashion on the carpet.

Beyond awards season, The Wall Group’s influence extends to music tours and campaigns. Chris Horan and Yasmin Istanbuli’s work on Charli

“The most rewarding part is seeing so many artists use their craft as a springboard and build solid businesses with our team. Chris Appleton is a great example of that. In addition to being a legendary hairstylist, he is also a global creative director, brand ambassador for multiple beauty lines, and a New York Times bestselling author,” said Sterling.