The first major Apple product announcement of 2026 appears to be just around the corner, with Apple announcing a “Special Apple Experience” for media scheduled for March 4th, which is expected to give media members a hands-on experience with some newly announced products.
In other Apple news this week, the first beta of iOS 26.4 and related updates include some new features and enhancements, and we also heard a little more about the iPhone 18 Pro and Pro Max coming later this year, so read on for more on those stories and more.
top stories
Apple announces special events in New York, London, and Shanghai on March 4th
this week’s apple Inviting media members to a “special Apple experience” It will be held simultaneously in New York, London and Shanghai on Wednesday, March 4th.
Rather than a traditional Apple event, these “experiences” are likely to be an opportunity for the media to get hands-on experience, with various products announced at or shortly before the event start time.
It seems like you might actually get Press release announcement over several days The first half of the week culminates with Wednesday’s media experience. We don’t know exactly what products will be announced that week. Numerous new products expected in the near future These include the iPhone 17e, M5 Pro, M5 Max MacBook Pro models, the new iPad, and more.
All new features in iOS 26.4 Beta 1
Following last week’s release of iOS 26.3, Apple has seeded the first beta version of iOS 26.4 and related updates this week.
It doesn’t include the more personalized Siri we were hoping for, though. There are lots of changes and new features With an update.
One of the most interesting changes we have in store for this release is CarPlay video via AirPlayThis allows users to stream Apple TV and other video content to their car’s infotainment screen while parked.
5 features of iPhone 18 Pro revealed in new report
The iPhone 18 Pro and Pro Max should have a very similar design to their predecessors, but they may add various new features and upgrades to attract customers.
Research analyst Jeff Pugh recently He outlined five upgrades he’s looking forward to For new models, we have summarized the complete list below. 10 reasons to wait If you are considering purchasing one now, please consider the new model.
Apple reveals number of iPhones running iOS 26
The move to the controversial new liquid glass design in iOS 26 appears to be holding some users back from upgrading, but new data released by Apple last week suggests the impact will be relatively small.
Apple hiring data shows that the percentage of devices running iOS 26 right now is about the same percentage as running iOS 18 a year ago, but the company waited three weeks longer to release the data this year. So while it looks like adoption is a little slower this year, it’s not a huge difference.
Toyota rolls out Apple Wallet car key on iPhone
Toyota, the world’s largest automobile manufacturer, Finally rolling out support for Apple’s digital car key featureallows users to lock, unlock, and start compatible vehicles from the Wallet app on their iPhone or Apple Watch.
Signs of impending support were discovered in December, when we saw the first reports of an actual vehicle supporting it on the new 2026 RAV4.
Apple releases new Sales Coach app
Apple is planning to Launch the rebranded Sales Coach app It will also be available for iPhone and iPad later this month, according to people familiar with the matter.
“Sales Coach” arrives as an update to Apple’s existing “SEED” app and continues to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, we have articles and videos on everything from reasons to upgrade to a new iPhone to popular iPad features.
MacRumors Newsletter
We publish weekly email newsletters like this one featuring the top Apple stories. This is a great way to get a quick summary of the week, covering all the major topics we’ve covered so far and pulling together related articles to get the big picture.
So, if you want Top articles Get the above summary delivered to your email inbox every week. Subscribe to newsletter!