Singapore, March 4, 2026 /PRNewswire/ — Visa, the global leader in digital payments, has partnered with two-time Grammy Award-winning artist, composer and producer Laufey to delight fans and avid travelers in the Asia Pacific region. The Icelandic-Chinese singer, who recently won Best Traditional Pop Vocal Album at the 68th Annual Grammy Awards, will star in Visa’s upcoming “Be the Traveler You Want to Be” campaign, which celebrates the magic of travel, especially among Gen Z.
As part of the partnership, Visa will Laufey’s official payment partner: A Matter of Time Tours It begins in Hong Kong on May 12th and will be held across Asia Pacific until August 12th in Auckland. Visa cardholders will enjoy exclusive early access to tickets for the tour through the Visa Presale on select ticketing platforms. Additionally, Visa Infinite cardholders from participating Visa card issuers in selected markets will receive access as soon as possible (see appendix for timing, platform, and details of all Visa Infinite and Visa presales).
Over the coming months, Laufey will appear in a bespoke film on Visa’s branded channels that highlights her love of travel and her favorite memories and places in the Asia-Pacific region and around the world. Laufey fans – known as Rovers – You can also look forward to exclusive content with her on Visa’s official platform.
Laufey “I’m thrilled to be teaming up with Visa on the A Matter of Time Tour and showcasing the joy of traveling through Asia. My songs come directly from my heart and reflect who I am, what I feel and how I make music.” I feel a deep connection to Asia and this partnership brings me closer to a region that has given me so much and inspired me in so many ways. I can’t wait to return with my fans across the continent.”
Danielle Jin, Senior Vice President and Chief Marketing Officer, Visa Asia Pacific “Laufey is a truly one-of-a-kind artist who is reinventing jazz for a new generation of fans and music lovers around the world. Her determination to light her way resonates with Visa’s belief that success comes from the power of small steps. It is the daily dedication to following your passion that defines success. Laufey’s unique brand of music is a cultural force, and Visa is putting fans at the center of it by enabling seamless and secure payments on our network. rover That’s what they want to be. ”
From sports and music to fashion and entertainment, Visa brings fans closer to their passions. Based on our fan-first approach to partnerships, Visa designs experiences that deepen connections and enable seamless and secure engagement for audiences around the world. Through high-impact partnerships, Visa helps shape cultural moments while facilitating cross-border commerce. Visa and Laufey’s partnership builds on Visa-supported musician residencies, an ongoing effort to create intimate and meaningful experiences that bring fans closer to the artists they love.